2021年5月，意中商会会员公司EUCA优迦文化的品牌设计作品获得意大利A’设计大奖赛平面设计、交互设计与市场营销设计类铜奖。这是EUCA优迦文化2020年为中国广东省江门市文旅品牌提供的服务之一。
On May, 2021, EUCA, a member company of the Italian-Chinese Chamber of Commerce, won the Bronze Award in the Graphic Design, Interactive Design and Marketing Design categories of the Italian A’ Design Grand Prix. This is one of the services provided by EUCA for cultural tourism brands of Jiangmen City, Guangdong Province, China in 2020.
图注：A’设计大奖赛所提供的官方获奖画面
官网链接：
https://competition.adesignaward.com/design.php?ID=109973
关于获奖作品
该获奖作品为江门文旅品牌的LOGO设计，这也是中国城市文旅品牌设计在国际设计大奖赛事中获得的最高等级奖。广东省江门市，被誉为中国第一侨乡，在全球一百二十多个国家有祖籍江门的四百多万华侨。为增强城市文旅品牌的辨识度，江门市文化广电旅游体育局于2019年聘请了EUCA优迦文化为江门文旅品牌建设提供咨询和设计服务。LOGO的整体造型采用中文繁体字“门”为基础，在轮廓上融合了文字与牌楼的特征，同时以组团成型的方式，容纳了提取于五邑各处的城市风貌、建筑、人文、非遗、景观、植物等素材剪影，充分体现江门丰富和多元的文旅资源。
About the winning works
The winning work is the LOGO design of the Jiangmen Cultural Tourism Brand. This is the highest level award that China's cultural tourism brand design has won in the International Design Awards competition. Jiangmen City, Guangdong Province, is known as China's first hometown of overseas Chinese. There are more than 4 million overseas Chinese from Jiangmen in more than 120 countries around the world. In order to enhance the recognition of the city's cultural tourism brand, the Jiangmen Municipal Bureau of Culture, Radio, Television, Tourism and Sports hired EUCA to provide consulting and design services in 2019.
The overall shape of the LOGO is based on the traditional Chinese character "门", It combines the characteristics of text and archway on the outline, it contains the famous architecture, heritage, landscape, celebrity, plant and other material silhouettes extracted from various places in the city.
关于A’设计大奖赛
A' 设计大奖赛是一个全球性的世界级设计比赛。旨在评选出最优秀的设计、设计意念、以及产品和服务，并颁发奖项给优秀的作品。它是一项被国际平面设计协会联合会ICOGRADA、欧洲设计协会 BEDA所认可的国际赛事。同时，它也是ICSID（国际工业设计协会）, ICOGRADA（国际平面设计协会）& ADI(意大利工业设计协会) 的成员组织。
A‘设计大奖是为了给予在全球各个创意领域中来自于所有国家在各个不同范畴的最优秀的设计师的荣誉而组织的。参赛作品是同行评审，并通过经验丰富的学者，杰出新闻人员和专业人士建立一个有影响力的评委团进行匿名评审。A'Design Award is a global world-class design competition awarding best designs, design concepts and product & services. It is an international competition recognized by the International Federation of Graphic Design Associations (ICOGRADA) and the European Design Association (BEDA). It is also a member organization of ICSID (International Industrial Design Association), ICOGRADA (International Graphic Design Association) & ADI (Italian Industrial Design Association). Entries are reviewed by industry experts, and an influential panel of judges has been established by experienced scholars, outstanding journalists and professionals to conduct anonymous reviews.关于EUCA优迦文化
EUCA优迦文化是一个以中国上海为基地、全球化运作的商业咨询公司，多年来致力于跨文化的传播合作与促进，为国际企业进入中国以及中国企业的国际化提供专业服务，包括市场调查与开拓、品牌战略、品牌设计与保护、媒体公关及等工作。EUCA优迦文化服务的行业涉及会展、旅游、教育、食品快消、房地产与汽车等。EUCA优迦文化是首届中国国际进口博览会的企业组展机构之一，也是2019年北京世界园艺博览会品质生活馆的品牌合作伙伴。
About EUCA：
EUCA Culture & Communications Company Limited è una società di consulenza internazionale con sede a Shanghai, impegnata da molti anni nella comunicazione e promozione interculturale tramite l’erogazione di servizi professionali per facilitare l’ingresso delle imprese internazionali sul mercato cinese e supportare le aziende cinesi all’estero. Ricerche di mercato, consulenza strategica, posizionamento, media relations, brand design e business naming sono alcuni dei servizi offerti. EUCA ha seguito molte aziende di fama internazionale, operanti in diversi settori tra cui automotive, moda, turismo, viaggi, sport, food, beni di consumo, immobiliare.
意中商会成立于1970年，是由意大利经济发展部批准，意大利商会联合会下属之唯一意大利与中国之间的国家级联合商会，一直致力于促进意中两国间经济关系的发展。
http://www.china-italy.com/it/euca-vince-il-bronze-design-award意中商会的宗旨：积极促进意中两国间经济贸易和投资关系的发展，为对中国市场感兴趣的意大利企业和想在意大利乃至欧洲市场发展的中国企业寻找机会并提供各种服务。商会与中方达成多项协议，在意大利和中国均拥有合作者及顾问，针对意大利和中国间文化及经济的众多不同情况 来寻找解决办法和合作开端。意中商会是意大利外交部意中政府委员会，意大利商会联合会的成员，是意中基金会和欧盟中国贸易协会（欧中贸协）的创始人之一，欧中贸协的成立适应了欧盟与中华人民共和国之间双边关系发展的需要。
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